• Most Popular SEJ Articles for July 2012

    Updated: 2012-08-31 19:00:02
    Search Engine Journal News SEO Tools Social Link Building PPC Advertise Other Internet Stuff Most Popular SEJ Articles for July 2012 Posted on August 31, 2012 by Melissa Fach Leave a comment  1 How to Deal with Creativity Block by    David Wallace DavidWallace David provided an infographic that can help you with that blank page staring back at you . For those of us that are constantly blogging and creating different forms of content , this IG can be super . helpful  2 Facebook Ads : What Are You Really Paying For by Jake Filan jakefilan This post has been one of the most active and engaged posts we have had in a long time . If you are paying for Facebook ads , this is a must . read 3 The Holy Grail of Panda Recovery – A 1-Year Case Study by   Alan Bleiweiss AlanBleiweiss Alan

  • Friday Humor: Fun is Coming at King’s Landing

    Updated: 2012-08-31 17:00:33
    : Search Engine Journal News SEO Tools Social Link Building PPC Advertise Humor Friday Humor : Fun is Coming at King’s Landing Posted on August 31, 2012 by Melissa Fach Leave a comment Today’s Friday Humor is for all the Game of Thrones fans who are anxiously waiting for Season 3 and the sixth book which is still being written . This is a part 2 of the GoT Friday Humor we did months ago We hope you enjoy them . Have a happy Friday and Game of Throne fans , spread the GoT humor Source : Uploaded by user via SEJournal on Pinterest Source : Uploaded by user via SEJournal on Pinterest Source : Uploaded by user via SEJournal on Pinterest Source : Uploaded by user via SEJournal on Pinterest Source : Uploaded by user via SEJournal on Pinterest Source : Uploaded by user via SEJournal on Pinterest

  • Amazing Back-to-School Gadgets, Websites, and Apps

    Updated: 2012-08-31 15:45:18
    , , Search Engine Journal News SEO Tools Social Link Building PPC Advertise News Amazing Back-to-School Gadgets , Websites , and Apps Posted on August 31, 2012 by Melissa Fach Leave a comment I saw Punky Brewster Soleil Moon Frye breaking down some very cool techy gadgets , websites , and apps that our kids can use and love . So I thought I would share them with you . If you have any questions about the gadgets , you can contact Soleil on Twitter moonfry Visit NBCNews.com for breaking news world news and news about the economy Bio Twitter Facebook Google+ Latest Posts Melissa Fach Sarasota SEO Services Melissa is the Managing Editor of Search Engine Journal owner of SEO Aware , LLC . Her specialty is the Psychology behind blogging and content marketing . She is a self-proclaimed Star Wars

  • Kid Tech According to Apple

    Updated: 2012-08-31 14:00:42
    Search Engine Journal News SEO Tools Social Link Building PPC Advertise Infographics Kid Tech According to Apple Posted on August 31, 2012 by David Wallace Leave a comment The children of today have been born and raised into a world of digital convenience like we’ve never seen before . Cars that drive themselves , GPS that allows you locate just about anything , and even smart phones that are much more powerful than your dad’s first computer of the 80s and 90s . Is it any surprise that mobile devices are so popular on the playground Apple is one innovative company that has long realized the potential of the pre-teen mindset . In fact , they have done a fantastic job targeting them with devices such as learning apps , smart devices , and other mobile tech to meet their developmental and

  • Maria Montessori Google Doodle: How Montessori Education ‘Programmed’ Google’s Founders

    Updated: 2012-08-31 14:00:00
    : SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Maria Montessori Google Doodle : How Montessori Education ‘Programmed†Google†s Founders by Danny Goodwin August 31, 2012 Comments Maria Montessori , the Italian physician and educator known for creating an educational model that essentially allows children freedom to learn and create independently , is the subject of today's Google Doodle . She was born on this date 142 years . ago No doubt today's Doodle has some extra meaning for Google co-founders Larry Page and Sergey Brin . Both Page and Brin are Montessori products Page having attended Okemos Montessori Radmoor School in Michigan , while Brin attended Paint Branch Montessori School in Adelphi , Maryland after emigrating from the Soviet .

  • How to Create a Successful Global PPC Campaign

    Updated: 2012-08-31 12:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology How to Create a Successful Global PPC Campaign by Christian Arno August 31, 2012 Comments Many businesses have recognized the importance and value of . localization The Internet offers unparalleled opportunities to break into new markets , but traditional SEO through localization techniques can be slow to yield . conversions Pay-per-click PPC campaigns can offer a quick and cost-effective way to break into new markets and increase brand awareness at the same . time Target Your Markets Even if you consider your products or services to have truly global appeal , it can help to focus your efforts on one or two target markets to begin with . Don't just go on a hunch , but research your target markets

  • Analysts Slash Facebook’s Projected Earnings by $1 Billion

    Updated: 2012-08-31 01:00:14
    Search Engine Journal News SEO Tools Social Link Building PPC Advertise News Analysts Slash Facebook’s Projected Earnings by 1 Billion Posted on August 31, 2012 by David Angotti Leave a comment Ever since Facebook’s long-awaited IPO , the social media giant has disappointed investors and faced a seemingly never-ending wave of negative PR . Now , just as things were beginning to calm down , eMarketer revised Facebook†s projected 2012 revenue by a cool billion dollars to 5.04 . billion Debra Aho , an eMarketer analyst , said the following of the revision in a company press : release “Major marketers are still questioning the effectiveness of advertising on Facebook , and they are concerned that their ability to measure results is underdeveloped . Facebook is working on addressing these

  • You’re Invited: Soft Launch of Distilled’s Video Marketing Guide

    Updated: 2012-08-30 19:00:46
    : Search Engine Journal News SEO Tools Social Link Building PPC Advertise Video Search You’re Invited : Soft Launch of Distilled’s Video Marketing Guide Posted on August 30, 2012 by Adria Saracino 3 comments There are over 169.3 million people who watch Internet videos regularly , and YouTube is now the second largest online search engine . People love video , and it’s crucial to take advantage of that if you’re in marketing , business , or . blogging We’re a big believer that every business can leverage video—it only seems daunting . To break it down , Distilled created a video marketing guide , which we’re giving SEJ readers early access to . We created our guide to be a downloadable PDF , so it’s easily accessed and easily saved for future reference . Just click on the embed below to

  • 10 Tools to Tell What’s Hot Today (Right Now Even)!

    Updated: 2012-08-30 17:00:08
    Search Engine Journal News SEO Tools Social Link Building PPC Advertise Tools 10 Tools to Tell What’s Hot Today Right Now Even Posted on August 30, 2012 by Stoney G deGeyter 4 comments Are you afraid that you’re missing out on an important event Concerned that you won’t know what’s being discussed around the water cooler tomorrow Worried that something is happening in the world right now that you don’t know anything about and that you’re missing out on some very lucrative keyword opportunities Worry no more Here is a list of 10 tools that will help you stay in the know—from hot keywords that searchers are using on Google to what’s trending on Twitter or Facebook and what’s going viral on YouTube this very moment . These tools will help you stay informed and potentially fill you with

  • How to Leverage Consumer Intent to Maximize PPC Performance

    Updated: 2012-08-30 14:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology How to Leverage Consumer Intent to Maximize PPC Performance by Ted Rooke August 30, 2012 Comments Intention is a critical facet of the search landscape . The underlying intention of a user's search begins the process of crafting ads and landing page . content We need to truly understand what the user intended to receive upon searching in order to best deliver our services and . information Search pros often talk about mapping consumer intent to the search query in order to better optimize campaign performance . While that sounds great in an elevator pitch , what does that mean really , and how do you really leverage consumer intent to maximize performance There are actually a few concrete steps you

  • How to Make Call to Actions More Effective

    Updated: 2012-08-30 12:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology How to Make Call to Actions More Effective by Thi Thumasathit August 30, 2012 Comments All good search engine marketers SEMs know that call to action words CTAs play an integral role in developing compelling ads . They also know it's difficult to determine which CTAs to . use To make the task even more challenging , CTAs tend to perform differently across verticals , so there is not a one-size fits-all approach for selecting the highest performers . For example , the best performing CTAs for a financial services advertiser analyze , trade , sign up for , open an account , rdquo etc . might be completely different than those for a clothing retailer buy now , order , rdquo purchase , rdquo etc . To help

  • Back to School for Search Marketers

    Updated: 2012-08-30 10:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Back to School for Search Marketers by Dave Ragals August 30, 2012 Comments The end of summer means it's time for back to school . Kids of all ages are trading in their swimsuits for backpacks and heading back to . class Now that summer vacation is behind us and a busy Q4 lies ahead , it's as good a time as any for search marketers to crack open the books and make sure your account is in good shape and you have a solid plan for the . future First Up , English Class Take a look at those stale creative and come up with some new compelling . messaging For retailers with school-related products , back to school messaging can go a long way . But make sure to consider that not all schools or kids are the .

  • Google Plus Launches New Business Features

    Updated: 2012-08-30 01:00:07
    Search Engine Journal News SEO Tools Social Link Building PPC Advertise News Google Plus Launches New Business Features Posted on August 30, 2012 by David Angotti Leave a comment On Wednesday , Google unveiled a brand new set of tools for business customers that combines popular features from Google+ with the functionality of Google Apps . The new features , which were beta tested at several prominent companies including Kaplan and Banshee Wines , are designed to encourage employee productivity and interaction . Clay Bavor , director of product management for Google Apps , announced the additional features yesterday on the Official Google Enterprise Blog “Today we†re launching an initial set of Google+ features designed specifically for businesses , and we†re excited to move into a

  • A Nexus 7 Ad? On Google’s Home Page? Blasphemy!

    Updated: 2012-08-29 21:30:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology A Nexus 7 Ad On Google†s Home Page Blasphemy by Danny Goodwin August 29, 2012 Comments Apparently Google jumped the shark this week , punched some nuns in the face , and clubbed some baby seals by introducing an obtrusive new element to their home page . No , not the new Google+ birthday reminders That ad for the Google Nexus 7 . tablet If you've visited Google's homepage in the past couple days , then no doubt you noticed an animated ad beneath Google's search box . The ad is accompanied by the tagline : The playground is open . The new 199 tablet from Google . rdquo At tends to happen on slow news weeks , this development sparked outrage among a tiny fraction of Google users and sparked the usual

  • Pinterest or Facebook: Which is Best for Your Contest?

    Updated: 2012-08-29 19:00:03
    : Search Engine Journal News SEO Tools Social Link Building PPC Advertise Social Media Pinterest or Facebook : Which is Best for Your Contest Posted on August 29, 2012 by Chris Turberville-Tully 2 comments Everyone likes free stuff , right A proven method in boosting followers , social media contests are nothing new . However , the popular platforms and rules to follow are always changing , so it’s important to evaluate your options regularly . Here , we take a look at the leading social media site , Facebook , and the ever-growing new kid on the block , . Pinterest Pinterest The record-shattering growth of Pinterest has left many marketers scrambling to get on board , and it’s nothing to sniff at.  Data from comScore showed the network’s growth at 4,377 percent between May 2011 and May

  • How to Create a Content Calendar to Correlate SEO Results

    Updated: 2012-08-29 14:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology How to Create a Content Calendar to Correlate SEO Results by Gareth Owen August 29, 2012 Comments The problem we have as search engine optimizers in the current landscape is that our jobs are still about improving results . Our task is to incrementally increase the traffic and revenue through our clients' website(s and yet , this is becoming almost impossible to actually track and . measure How much of that not set traffic is generic , brought about because of excellent content-led campaigns , for example From a retailer's point of view in particular , how do you track what product pages have really improved as a result of improving their usefulness to users when a large part of the long-tail traffic

  • Can Anyone Stop the Amazon SEM Machine?

    Updated: 2012-08-29 12:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Can Anyone Stop the Amazon SEM Machine by Gregg Hamilton August 29, 2012 Comments If you're spending money on search engine marketing to drive retail sales , chances are you've asked yourself , how do I measure up against Amazon and can I even compete with Amazon Indeed , new research by AdGooroo full disclosure : I'm an employee finds that Amazon is in a class by itself when it comes to attracting site visitors via its SEM practices . By our estimate , the company spends nearly twice as much on Google AdWords per month than the next largest retail PPC . spender Moreover , Amazon is not only Google's biggest customer , but extremely successful at gaining first SERP impressions . For example , Amazon

  • Decide.com’s New “Decide Score” Helps Users Find & Buy Products

    Updated: 2012-08-29 10:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Decide.com†s New “Decide Score” Helps Users Find Buy Products by Andrew Davis August 29, 2012 Comments In addition to supplying buyers with data on when to buy , Decide.com now uses big data in another way , adding more than 7,000 expert reviews and 2 million user reviews to help consumers find out what to . buy We're trying to do two things : Help consumers avoid buyer's remorse and provide unbiased , data driven , objective information for consumers to make informed purchase decisions , rdquo said Mike Fridgen , Decide.com's . CEO Check out the new Decide Score in : action Another feature offered by Decide.com is to offer a two week product refund difference period for select products found

  • Google: Nearly 6 Million Requests to Remove Search Results This Month

    Updated: 2012-08-28 19:45:00
    : SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Google : Nearly 6 Million Requests to Remove Search Results This Month by Dan Worth August 28, 2012 Comments Google received almost 6 million URL search removal requests in the last month as copyright holders continue their fight against sites offering copyrighted content for . download Google revealed the extent of the search removal requests in the latest update to its Transparency Report Page By the numbers , in the past : month : 5,678,030 URLs requested to be removed : 31,628 Specified domains : 1,845 Copyright Owners : 1,376 Reporting organizations Requests submitted to the search giant peaked at 1.49 million the week of August 13, compared to 156,708 in the same time period in 2011. The

  • Didit Buys Inceptor to Co-Promote SEO, Shopping Feed Services

    Updated: 2012-08-28 18:35:00
    , SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Didit Buys Inceptor to Co-Promote SEO , Shopping Feed Services by Miranda Miller August 28, 2012 Comments Didit has acquired SEO , social and comparison shopping engine management company Inceptor from SuperMedia formerly Verizon Information Services The deal will result in the two remaining standalone brands , while incorporating their complementary offerings into each . platform Didit co-founder Kevin Lee has become CEO of both Didit , out of Mineola , New York and the Boston-area Inceptor . Lee spoke with Search Engine Watch about his plans for both . brands Inceptor have been autonomous , operating without a CEO , rdquo Lee said . They are specialists in comparison shopping engine feed

  • How to Find Authority Websites & Get Links From Them

    Updated: 2012-08-28 14:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology How to Find Authority Websites Get Links From Them by Julie Joyce August 28, 2012 Comments Links are easy to get , if you don't care where they come from or whether they'll actually help . you I'm literally besieged by emails offering cheap links . I can grab 100 one-way PR 4 links for 200 or less . I can also buy links from this or that domain hoarder who is happy to make a quick deal with me . I can participate in safe link networks where I'm assured that I will see an amazing increase in my rankings and . traffic These are not authority links . Authority links aren't easy to get . They are not 200 for 100 of them , I can assure . you So where are these elusive authorities , how do you identify them

  • Eliminating Ambiguity in PPC

    Updated: 2012-08-28 12:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Eliminating Ambiguity in PPC by Melissa Mackey August 28, 2012 Comments Time for a pop quiz What do the following have in common You have 30 seconds to give your answer . Ready Go Tesla Madonna Prince Washington Sam Adams Chojuro Did you figure it out If you said they're all famous people , rdquo you're right . But only partially . right All the names above are ambiguous . They have more than one meaning . Think about it : Madonna could be the singer , or the Mother of Christ , or a college , or a . statue When you say Tesla , do you mean the man , the band , or the coil Prince and Washington have probably 100 meanings between the two of them . And so . on In normal conversation , ambiguity is often

  • Big Data: An Introduction for Search Marketers

    Updated: 2012-08-28 10:00:00
    : SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Big Data : An Introduction for Search Marketers by Raj De Datta August 28, 2012 Comments Subscribers to a news alert about big data will receive no less than 10 new articles per day . nbsp Search marketers may scratch their heads and wonder what's new as search is the granddaddy of big data . And yet there are innovations in big data that materially help search marketers achieve more . impact Big Data is a New Category , Distinct From Other Technologies Big data describes the continuous processing of very large , public , and changing data sets using distributed data processing and data storage systems . There is no question that mainframes and super-computers process very large and changing data

  • Pinterest, Instagram, Niche Social Networks Global Market Share Grows

    Updated: 2012-08-27 17:00:00
    , , SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Pinterest , Instagram , Niche Social Networks Global Market Share Grows by Miranda Miller August 27, 2012 Comments Pinterest and Instagram have taken over in the race among niche social networks , both experiencing astronomical growth rates around the . world While Facebook and Twitter should be expected to continue their reign as leaders in social , these alternative networks are growing in popularity , according to a new data from Experian The growth of both Instagram and Pinterest over the past year has been phenomenal . The reason for their success is that they haven't tried to be another Facebook' , rdquo said James Murray , Digital Insights Manager , Experian . Instead , they both identified

  • Exploring Google’s SEO Toolset

    Updated: 2012-08-27 14:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Exploring Google†s SEO Toolset by Ben Goodsell August 27, 2012 Comments Over the past couple of years , Google has spent a significant amount of time incorporating feedback and making improvements to their Webmaster Tools From gaining insight into how Google is crawling and indexing your site , to getting notified of an outdated WordPress installation , this article will highlight some of the more useful and free functionality Google has to offer after the domain verification process is complete Crawling and Indexation As Googlebot crawls a site , it keeps track of errors it encounters and data on how pages are incorporated into indices . The information gathered is provided in these areas found in

  • Facebook - A Love Story: Using Earned & Paid Media to Better Attract & Engage Customers

    Updated: 2012-08-27 12:00:00
    : SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Facebook A Love Story : Using Earned Paid Media to Better Attract Engage Customers by Ashley Zeckman August 27, 2012 Comments What makes a good love story Is it the ending where the couple falls madly in love and the story ends Not . likely For most people , a good love story is watching the journey from initial attraction , to wooing , to the challenge or roadblock right before the end that makes a truly epic love . story When attempting to attract and engage customers online , there are many challenges that marketers must face and overcome . For some , it's figuring out how to set up a social profile . For others , it's finding a way to woo customers and create meaningful . interactions Successful

  • Is Google Afraid of the Big Bad Wolfram?

    Updated: 2012-08-27 10:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Is Google Afraid of the Big Bad Wolfram by Simon Penson August 27, 2012 Comments I just want to be part of great stories that are told and for them to be relevant . Zoe Saldana Before diving into this lengthy post , I want to attempt to sum up with a 10,000 foot view of my thoughts on how link building is changing in light of the Penguin . update I also want to make clear that this is an opinion-based piece and is designed to promote debate and motivate people smarter than me to develop this theory , or crush . it And the theory and core proposition of this post is this : Google is afraid . Afraid that its crown as king of search will be stolen by a new breed of voice-led search engines led by a

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